Burberry two-pronged approach to targeting people overseas tourExecutives said United Kingdom sales in Burberry's official website 30% thanks to ChineseForeign media this morning (9.2 per cent) reported that Chinese consumers have become a luxury brand in the world market and a significant purchasing power, and the surge in the number of Chinese traveling abroad has also become an opportunity. Burberry (Burberry) is targeting this population.Reports in China, while Burberry wallets bulging men improving profits in the consumer, anjila·alunci Burberry Chief Executive, has said Chinese tourists to travel abroad will be another "financial resources".Reports quoted anjila·alunci as saying, is currently in the United Kingdom, Burberry 30% sales were attributed to Chinese consumers. He believes that Chinese tourists traveling abroad are extremely easy to now, but the company can't just turn their sights on the domestic Chinese market.Anjila·alunci said the company has to do now is that in the global top 10 in the Burberry flagship store, all you have to do speak different languages, but it can also meet the needs of Chinese consumers.Reports quoted the head of a company as saying, due to tariff and other reasons, United Kingdom sales of Burberry 40% cheaper than mainland China.